As someone who has bought your pasta for at least 20 years I
was disappointed to see the statement made by Guido Barilla regarding the use
of “traditional” families in your advertising.
Contrary to the narrow view of your company’s namesake, members of the
LGBT community all come from what you call a traditional family.
I’m sure you will find as other companies like Chick-fil-A
have discovered that those who share your view are dwindling in number, and
that support continues to decline as time goes on. Some who agree may go out of their way to spend money in the
beginning, but that will not make up for the revenues lost because you wanted
to use your company as a platform to make a political statement.
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